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IT & Media

Digital Marketing Complete Course

Comprehensive digital marketing training covering SEO, social media, content marketing, PPC, analytics, and automation for modern business success.

4 Months
Duration
6
Modules
15+ hands-on projects
Projects
Google Digital Marketing Certified
Certification

Course Syllabus

Module 1: Module 1: Digital Marketing Fundamentals
2 Weeks
  • Introduction to digital marketing landscape
  • Digital marketing vs traditional marketing
  • Customer journey and buyer personas
  • Digital marketing strategy development
  • Marketing funnel optimization
  • Basic digital marketing tools
Module 2: Module 2: Search Engine Optimization (SEO)
3 Weeks
  • On-page SEO techniques
  • Off-page SEO and link building
  • Technical SEO optimization
  • Local SEO strategies
  • SEO tools and analytics
  • SEO projects and case studies
Module 3: Module 3: Social Media Marketing
3 Weeks
  • Social media platforms and strategies
  • Content creation and curation
  • Social media advertising
  • Community management
  • Social media analytics
  • Social media campaigns
Module 4: Module 4: Content Marketing
2 Weeks
  • Content strategy development
  • Blog writing and optimization
  • Video content creation
  • Email marketing campaigns
  • Content distribution strategies
  • Content marketing projects
Module 5: Module 5: Pay-Per-Click (PPC) Advertising
2 Weeks
  • Google Ads fundamentals
  • Facebook and Instagram ads
  • Ad copywriting and optimization
  • Bidding strategies and budgets
  • PPC analytics and reporting
  • PPC campaign management
Module 6: Module 6: Analytics and Automation
2 Weeks
  • Google Analytics setup and tracking
  • Marketing automation tools
  • Conversion rate optimization
  • A/B testing methodologies
  • Marketing attribution models
  • Final project completion
Course Details
4 Months
Batch Size: 8-12 students
Level: Beginner to Advanced
Certification: Google Digital Marketing Certified
Learning Outcomes
  • Master digital marketing fundamentals and strategies
  • Implement effective SEO and SEM campaigns
  • Create engaging social media marketing campaigns
  • Develop comprehensive content marketing strategies
  • Manage PPC campaigns across multiple platforms
  • Analyze and optimize marketing performance
  • Complete real-world digital marketing projects

Ready to Start?

Join our Digital Marketing Complete course and master modern marketing.

Assessment Methods
  • Weekly practical assignments
  • Module completion projects
  • Final comprehensive project
  • Online assessment tests
Certification

Upon successful completion, you'll receive:

  • CADD CENTRE Certificate of Completion
  • Google Digital Marketing Certified preparation
  • Project portfolio for job applications
  • Lifetime access to course materials
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