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CADD CENTRE

🇮🇳CADD|CAM|CNC|TRAINING CENTRE

IT & Media

Google Ads & Analytics Complete Course

Master PPC advertising, campaign management, Google Analytics, and conversion tracking for digital marketing success

Duration: 3 Months
Class Size: 15 Students
Certificate Included
Course Overview

This comprehensive course covers Google Ads and Google Analytics, providing you with the skills to create, manage, and optimize digital advertising campaigns while analyzing performance data for business growth.

What You'll Learn:

  • • Google Ads campaign creation and management
  • • Keyword research and optimization
  • • Google Analytics setup and configuration
  • • Conversion tracking and goal setting
  • • Performance analysis and reporting
  • • A/B testing and optimization strategies

Career Outcomes:

  • • Digital Marketing Specialist
  • • PPC Campaign Manager
  • • Google Ads Consultant
  • • Analytics Specialist
  • • Marketing Analyst
Detailed Syllabus

Module 1: Google Ads Fundamentals

Week 1-2: Introduction to Google Ads

  • • Understanding PPC advertising principles
  • • Google Ads account setup and structure
  • • Campaign types and objectives
  • • Quality Score and ad relevance
  • • Budget management and bidding strategies

Module 2: Campaign Creation & Management

Week 3-4: Search Campaigns

  • • Keyword research and selection
  • • Ad copy creation and optimization
  • • Landing page optimization
  • • Negative keywords and match types
  • • Campaign structure best practices

Week 5-6: Display & Video Campaigns

  • • Display network targeting options
  • • Remarketing strategies
  • • Video ad creation and optimization
  • • Audience targeting and segmentation
  • • Creative asset management

Module 3: Google Analytics Mastery

Week 7-8: Analytics Setup & Configuration

  • • Google Analytics account setup
  • • Tracking code implementation
  • • Goals and conversion tracking
  • • E-commerce tracking setup
  • • Custom dimensions and metrics

Week 9-10: Data Analysis & Reporting

  • • Understanding key metrics and KPIs
  • • Audience analysis and segmentation
  • • Traffic source analysis
  • • Conversion funnel analysis
  • • Custom reports and dashboards

Module 4: Advanced Optimization

Week 11-12: Performance Optimization

  • • A/B testing methodologies
  • • Bid optimization strategies
  • • Quality Score improvement
  • • Ad rotation and testing
  • • Performance monitoring and alerts
Assessment & Certification

Assessment Methods:

  • • Weekly practical assignments (40%)
  • • Campaign creation projects (30%)
  • • Final comprehensive project (20%)
  • • Class participation and discussions (10%)

Certification:

  • • CADD CENTRE Certificate of Completion
  • • Google Ads Certification preparation
  • • Google Analytics Individual Qualification
  • • Portfolio of real campaign projects
Course Details

Duration

3 Months (12 Weeks)

Class Size

Maximum 15 Students

Level

Beginner to Advanced

Prerequisites

Basic computer skills

Ready to Start?
Join our Google Ads & Analytics course and master digital marketing
Enroll Now
Need Help?

Contact us for more information about this course:

📞 +91 95666 08904

📧 foredu11@gmail.com

📍 Coimbatore, Tamil Nadu

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