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IT & Media

SEO & Social Media Marketing Course

Master search engine optimization and social media marketing. Learn SEO techniques, social media strategies, content marketing, and digital analytics for business growth.

4 Months
Duration
6
Modules
12+ hands-on projects
Projects
Google SEO Certified
Certification

Course Syllabus

Module 1: Module 1: SEO Fundamentals
3 Weeks
  • Introduction to search engine optimization
  • On-page SEO techniques
  • Off-page SEO and link building
  • Technical SEO optimization
  • Local SEO strategies
  • SEO tools and analytics
Module 2: Module 2: Social Media Marketing
3 Weeks
  • Social media platforms overview
  • Content creation and curation
  • Social media advertising
  • Community management
  • Social media analytics
  • Social media campaigns
Module 3: Module 3: Content Marketing
2 Weeks
  • Content strategy development
  • Blog writing and optimization
  • Video content creation
  • Email marketing campaigns
  • Content distribution strategies
  • Content marketing projects
Module 4: Module 4: Advanced SEO
2 Weeks
  • Advanced keyword research
  • Competitive analysis
  • SEO for e-commerce
  • Mobile SEO optimization
  • Voice search optimization
  • SEO projects
Module 5: Module 5: Social Media Advertising
2 Weeks
  • Facebook and Instagram ads
  • LinkedIn advertising
  • Twitter and Pinterest ads
  • Ad copywriting and optimization
  • Bidding strategies and budgets
  • Social media ad campaigns
Module 6: Module 6: Analytics and Optimization
2 Weeks
  • Google Analytics setup and tracking
  • Social media analytics tools
  • Conversion rate optimization
  • A/B testing methodologies
  • Performance reporting
  • Final project completion
Course Details
4 Months
Batch Size: 8-12 students
Level: Beginner to Intermediate
Certification: Google SEO Certified
Learning Outcomes
  • Master SEO fundamentals and advanced techniques
  • Create effective social media marketing strategies
  • Develop engaging content marketing campaigns
  • Implement social media advertising campaigns
  • Analyze and optimize digital marketing performance
  • Apply industry best practices
  • Complete real-world SEO and social media projects

Ready to Start?

Join our SEO & Social Media Marketing course and boost your digital presence.

Assessment Methods
  • Weekly practical assignments
  • Module completion projects
  • Final comprehensive project
  • Online assessment tests
Certification

Upon successful completion, you'll receive:

  • CADD CENTRE Certificate of Completion
  • Google SEO Certified preparation
  • Project portfolio for job applications
  • Lifetime access to course materials
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